Market Qualification provides the understanding that a new technology might succeed in a complex business space; and a positive Market Qualification report provides confidence in the management team, the technology and the strategy that is key to securing business investment.
IplusP provide a third party market qualification to inform your route to market, your market strategy and your intellectual property protection strategy.
This independent view of the market gives a valuable confidence boost to prospective investors because it demonstrates real customer interest and demand as opposed to the typical message "our technology is really good and will be really useful and everyone will want it" which doesn’t help the investors.
What is Market Qualification?
• A bespoke report describing market opportunities for a specific technology.
• The process is initiated with a half day workshop which sets out a Knowledge
Statement that we can be used in the market place and not interfere with
Intellectual Property issues.
• The report production is carried out over 4-6 weeks.
Our Market Qualification approach involves seeking out and establishing direct contact with key decision-makers inolved in B2B contract placement. The IplusP Market Qualification reports are setting new standards in delivering insight into early stage investment decisions.