So you have a great new business...

Investment is about a good return. Investment decisions are based on confidence in the team, the technology, the strategy and of course the projected financial returns.

The typical scenario is that you have a great idea that you believe is going to 'change the world'. You present to the prospective investor a case setting out the market size and the annual growth rates the market has experience over the last 10 years. Based on this trend you project forward a continuous growth and position yourself to secure a percentage of the market. There may be some legislation coming in that your idea addresses so you can further justify claiming a significant market penetration because legislation will require the market to adopt your solution.

This is fine but all it really demonstrates to the investor is that you believe in your opportunity. Of course, this is good but it is not sufficient if you want to present a compelling proposition. To be compelling you need to set out market options; application nuances; where do you sit in the supply chains; who are the key customers; who are the influencers; why will the supply chain allow your solution to disrupt their current arrangements... And most importantly, are any of the prospective customers interested in considering your idea?

Our 3rd party Market Qualification provides this information. We re-position your 'idea' in terms of function and performance and then qualify the opportunity using a combination of our unique 'direct market feedback' mechanism coupled with conventional market research.

Being 3rd party and independent it also gives a valuable confidence boost to prospective investors because it demonstrates real customer interest and demand as opposed to the typical message "our technology is really good and will be really useful and everyone will want it" which doesn’t help the investors.