Investors need a great return...

A key part of our service is to help investors assess the risk factors associated with an investment opportunity. According to BVCA, 97% of all investment opportunities FAIL to get investment. When asked why investors cite that the risk factors for early stage technologies are too great.They prefer to wait until the technology is more mature, this approach means that many technologies wither and die before being given a chance to succeed.

There are a whole range of risk factors that need to be addressed in order to attract an investor and IplusP works with clients to develop key areas of the business so that it can move forward. We address the fundamental questions that are often left from early stage business plans but are often the ones that cause an investor to walk away.

The biggest single criticism from investors is the lack of clear market understanding. Who will buy? Why? When?

IplusP have developed a tool that will allow technology developers to gain a clear picture of the nature of the market their new product/service will enter. This may or may not be what was expected as many markets are very secretive about their true costs and margins, the sales patterns and how contracts are negotiated and delivered. But by gaining an insight as to whether there is a true market opportunity or not means that money is not sunk into a project that will ultimately fail. Conversely, by identifying a bigger market opportunity early on, a technology can seek more investment to deliver returns more quickly.